LONDON, UK / SAN DIEGO, CA: January 10, 2013 – Adconion Media Group Limited, announced today that Ms. Kim Reed Perell, CEO of Adconion Direct, has joined the company’s board of directors (“Board”).

Ms. Perell currently oversees Adconion Direct’s multi-channel digital distribution platform spanning display, mobile, email, and social media across the globe. Prior to Adconion, she was the founder and CEO of Frontline Direct Inc., a leading performance marketing company specializing in customer acquisition solutions for brand advertisers. Frontline Direct was acquired in February 2008 by Adconion Media Group. In 2011, Frontline Direct and the Adconion Audience Network merged to become Adconion Direct and appointed Ms. Perell as CEO.

Tyler Moebius, Adconion Media Group’s Founder and Chief Executive Officer said, “Kim has extraordinary technology and business expertise, and her leadership has been instrumental to Adconion’s continued growth and success. We are pleased to welcome Kim to the board.”

Ms. Perell is a highly respected entrepreneur with over a decade of experience in leading digital media and technology solutions. Ms. Perell holds a Bachelor of Science degree in business administration, Magna Cum Laude, from Pepperdine University.

“I am honored to join the Adconion board of directors and to work with this exceptional team,” Perell said. “I’m extremely passionate about our company, our future, and our people, whom are the cornerstone of Adconion’s continued achievements. I look forward to expanding our success as a leader in delivering innovative digital media solutions globally.”

In addition to Ms. Perell, Adconion’s current board members include Tyler Moebius; Neil Sunderland, Chairman at Adinvest; Giuseppe Zocco and Dominique Vidal, both Partners at Index Ventures; Frank Boehnke, Partner at Wellington Partners; Robert Dighero, Partner at Passion Capital; Fred Krueger, CEO at Needly; and Thomas Falk, Chairman of the eValue Group.

LONDON, UK, December 9, 2012 – In the annual Deloitte Technology Fast 500™ EMEA programme, a ranking of the 500 fastest growing technology companies in EMEA, Adconion Media Group has been ranked as the 138th fastest-growing company in EMEA for 2012. Rankings are based on percentage revenue growth over five years. Adconion Media Group has achieved consistent growth over the past years. In addition the company was ranked number 21 in the fastest 50 growth companies in the UK. Also in 2012, Adconion Media Group has been selected as one of the Top 100 Media Companies at the On Hollywood Top 100 list, as a driver in technology for digital entertainment, thus establishing the company as a driving force on a global level.

Adconion Media Group builds technology solutions that address the fact that audiences continue to splinter across a myriad of new devices and applications as content consumption shifts to a multi-screen and multi-channel world. Its proprietary Digital Distribution Platform enables content owners, app developers and device manufacturers to monetize their global audiences across multiple devices and screens, thereby reaching into the lives of nearly one billion consumers.

“The Deloitte Technology Fast 500 EMEA ranking list represents a very competitive set of companies, as we see continuous innovation and high growth companies emerging throughout Europe. We are extremely proud to have been recognized twice in this ranking, in both the EMEA listing and in the UK. As there is an explosive drive toward device-independent consumer-focused entertainment, it is very rewarding to see that our strategy and focus on providing multi-device and multi-channel distribution technology solutions is really paying off.” said Tyler Moebius, founder and CEO of Adconion Media Group. “We are extremely happy to be recognized for our growth, which is based on our efforts and achievements in providing a valuable technology platform for distributing content and advertising at scale across multiple devices.”

“Because Deloitte Technology Fast 500 EMEA measures sustained revenue growth over five years, being one of the 500 fastest growing technology companies in EMEA is an impressive achievement,” said David Halstead, Deloitte United Kingdom and partner in charge of the Deloitte Technology Fast 500 EMEA programme. “Adconion deserves a lot of credit for its remarkable growth, across the European markets as well as in the UK.”

About Adconion Media Group
Adconion Media Group (www.adconion.com) operates one of the largest multi-channel digital distribution platforms, with a potential reach of 687m unique users monthly across display, video, mobile, social and email. This reach corresponds to more than half the global online population. Dedicated to strong partnerships with agencies and marketers, Adconion provides customized solutions and innovative products designed in-house which are delivered across multiple screens on a single platform. Adconion provides a portfolio of brand and performance solutions for advertisers worldwide. Adconion Media Group wholly owns Adconion Direct, providing performance solutions spanning display, email, mobile and social media; and smartclip, the multiscreen video and brand advertising platform; RedLever, a studio specializing in developing and producing brand-integrated and associated content; Adconion has 24 offices servicing 20 countries around the world. It is a member of the Interactive Advertising Bureau (IAB), is one of the first companies to be IAB certified with its unique Ad Networks & Exchanges Quality Assurance program in the US and is a founding member of IASH Europe.

About Deloitte Technology Fast 500™ EMEA
Deloitte Technology Fast 500 EMEA programme is the region’s most objective industry-ranking to focus on the technology field, recognizing technology companies that have achieved the fastest rates of revenue growth in Europe, the Middle East, and Africa (EMEA) during the past five years. Combining technological innovation, entrepreneurship and rapid growth, Fast 500 companies – large, small, public and private – span a variety of industry sectors, and are leaders in hardware, software, telecom, semiconductors, internet, media, life sciences and emerging areas, such as clean technology.

The programme is supported by the Deloitte Technology Fast 50 initiatives, which rank high growth technology companies by location or specifically defined geographic area and is run by the Deloitte Touche Tohmatsu Limited’s Technology, Media & Telecommunications (TMT) global industry group. Co-sponsors include Taylor Wessing, a leading International law firm with a focus on the industries of tomorrow, and Fidelity Growth Partners Europe, a venture and growth capital investor which backs entrepreneurs with aspiration for greatness in the IT and clean technology sectors across Europe. More information on the programme and prior year winners is available on www.deloitte.com/fast500.

About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.

Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and high-quality service to clients, delivering the insights they need to address their most complex business challenges. Deloitte has in the region of 200,000 professionals, all committed to becoming the standard of excellence.

London, 08 November 2012 – Adconion Media Group (AMG), one of the largest global multi-screen, multi-channel audience platforms, today announces the appointment of Steve Brown who will take on the role of Managing Director in the UK. In his new role Steve will be responsible for both arms of the Adconion Media Group brand, smartclip, the online video advertising and Connected TV business and Adconion Direct, the cross-channel Digital Distribution Platform.

Steve Brown has built up an outstanding network of contacts and knowledge of international business in his previous roles at Yahoo!, BSkyB and News Group Media. Steve brings a wealth of experience in media and advertising to the role as well as expertise in multichannel digital platforms including TV, video, mobile and display advertising. This knowledge means that he is particularly well placed to grow smartclip’s multi-screen business offering and drive the business internationally.

Tyler Moebius, CEO, AMG, added: “Steve is ideally placed to lead our businesses in the UK. His extensive experience and impressive knowledge of the digital advertising space will take our team from strength to strength.”

Roland Schaber, Chief Operation Officer at smartclip commented: “We’re thrilled to have a new Managing Director at the helm with such a strong industry background to manage and drive the growth of smartclip in the UK. Steve’s experience in TV and multiscreen will be an invaluable resource to the business.”

In this newly created role, Sam will be responsible for driving innovation and extending smartclip’s portfolio of partners and publishers to ensure it continues to be best in market at delivering reach and frequency for advertisers’ campaigns to the right audience. His appointment will bring a new level of focus to the company’s in-stream and rich media product offerings to drive Adconion Media Group’s creative brand solutions for its customer base. Sam was previously Director of Strategy & Innovation at Adconion Media Group.

“Sam has played a key role in Adconion’s launch of smartclip in Australia and has been pivotal in driving the monetisation of multiscreen advertising in the Australian market,” said Matt Hunt, Managing Director of Adconion Media Group, Australia. “He brings an unrivalled creative vision to our customers that look to us to provide the most innovative brand solutions in the market place today. His proven track-record and encyclopaedic industry knowledge will undoubtedly take smartclip’s from strength to strength.”

Sam will be supported in his role by recently appointed Joni Mallet as smartclip Brand Operations Manager and Imran Masood as smartclip Business Development Management.

“I am excited to be driving smartclip’s business across Asia-Pacific at such a dynamic point in the evolution of multiscreen advertising,” said Sam Smith, Managing Director of smartclip APAC. “We are extremely well placed to become the online video partner of choice across Asia-Pacific and I look forward to further extending our market lead, whilst continuing to push the creative boundaries for our customers across the region.”

As Director of Strategy & Innovation at Adconion Media Group, Sam was instrumental in driving the creative and product vision of Adconion in-line with market trends and customer strategic requirements. He also maintained his role as Managing Director of RedLever, Adconion’s branded entertainment organisation where he oversaw the creation and production of content strategies for brands and their agencies. Prior to joining RedLever and Adconion in August 2010 Sam was the Commercial Director for content solutions business TCO. He joined TCO from Yahoo!7 where he was Sales Strategy Director.

SANTA MONICA, Calif., October 9, 2012 – Adconion Media Group, one of the largest global multi-screen, multi-channel audience platforms, today announced that it has been chosen by AlwaysOn as one of the OnHollywood 100 winners. Inclusion in the OnHollywood 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing and entrenched Hollywood entertainment. Adconion Media Group was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value and media buzz.

Adconion Media Group and the OnHollywood 100 companies will be honored at AlwaysOn’s sixth annual OnHollywood on October 29 and 30, 2012 at the Museum of Flying in Santa Monica, Calif.

This two-day executive gathering highlights the significant trends affecting digital entertainment. Disruptive technology is forcing big changes in Hollywood: new contracts, new genres and new stars. As the behemoth industry steps into the digital era, entertainment executives will be paying even closer attention to the global Silicon Valley—especially the startups that are writing the rules and creating the tools for the digital entertainment age.

Adconion Media Group is building technology solutions that reflect the fact that audiences continue to splinter across a myriad of new devices and applications as content consumption shifts to a multi-screen and multi-channel world. Its proprietary Digital Distribution Platform enables content owners, app developers and device manufacturers to monetize their global audiences across multiple devices and screens, thereby reaching into the lives of nearly one billion consumers.

“This year’s OnHollywood 100 represents an explosive drive toward device-independent consumer-focused entertainment. The digital entertainment pioneers of the 1990s have paved the way for a sophisticated group of entertainment producers, who are harnessing the power of social, mobile and the Internet to give consumers exactly what they want, when they want it,” said Tony Perkins, founder and editor of AlwaysOn. “Now, the entire entertainment world has broken free of the establishment and is bringing quality television, film and music to a global audience that’s on the move and hungry for the next innovation.”

The OnHollywood 100 winners were selected from among thousands of domestic and international technology companies nominated by investors, bankers, journalists, and entertainment industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2012 list.

“The market is becoming increasingly fragmented as user’s access specific content whenever and wherever they want it. This shift can’t be ignored and needs to be addressed by using technology solutions that reach the consumer on all their devices,” said Tyler Moebius, CEO of Adconion Media Group. “Being selected by AlwaysOn for their OnHollywood 100 award is a prestigious honor and we’re pleased to be recognized for our efforts and achievements in providing distribution at scale across multiple devices for the benefit of the studios, advertisers and consumers.”

A full list of all the AlwaysOn OnHollywood 100 winners can be found on the AlwaysOn website at: http://www.aonetwork.com/AOStory/Announcing-2012-OnHollywood-100-Top-Private-Companies

About Adconion Media Group
Adconion Media Group (www.adconion.com) operates one of the largest multi-channel digital distribution platforms, with a potential reach of 687m unique users monthly across display, video, social and email. This reach corresponds to more than half the global online population. Dedicated to strong partnerships with agencies and marketers, Adconion provides customized solutions and innovative products designed in-house which are delivered across multiple screens on a single platform. As a digital media holding company, Adconion provides a portfolio of brand and performance solutions for advertisers worldwide. Adconion Media Group wholly owns Adconion Direct, providing performance solutions spanning display, email, mobile and social media; and smartclip, the multiscreen video and brand advertising platform; RedLever, a studio specializing in developing and producing brand-integrated and associated content; Adconion has 24 offices servicing 20 countries around the world. It is a member of the Interactive Advertising Bureau (IAB), is one of the first companies to be IAB certified with its unique Ad Networks & Exchanges Quality Assurance program in the US and is a founding member of IASH Europe.

About AlwaysOn
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

“comScore is delighted to announce the availability of vCE Video, delivering a solution for the growing need in our industry to better align video campaign measurement with TV through the validated GRP,” said Anne Hunter, Senior Vice President, Advertising Effectiveness Products at comScore. “Our extensive work to date measuring online video has shown it to be an extremely effective advertising platform, especially at reaching younger audience targets. But the introduction of viewability measurement provides an important new level of validation that significantly improves the ability to quantify the impact of video ads. These new insights bring enhanced transparency and accountability for advertisers and agencies and promise to improve the monetization opportunities for publishers, while also allowing for the seamless integration of online video with TV in cross-media campaigns.”

vCE Video Product Details

vCE Video provides both traditional audience measurement of video ad campaigns, as well as validated measurement based on the ad’s viewability. comScore’s traditional campaign measurement includes Reach, Frequency, Gross Rating Points (GRPs) and Target Rating Points (TRPs) based on impressions. Validated video reporting metrics – validated Reach and Frequency, validated Gross Ratings Points (vGRPs) and validated Target Rating Points (vTRPs) – provide a better accounting of which consumers can actually be influenced by the ad’s content because they had the opportunity to view it.

Other key features of vCE Video include:

Reporting capabilities that are designed to be compatible with TV campaign measurement, such as overnight reporting of audience demographics and integration with comScore’s new multi-platform audience data that includes TV. comScore’s proprietary methodology for de-duplication of audiences across media platforms, leveraging the comScore Census Network. Enhanced demographics which include not only age and gender, but also household income, household size, race, and ethnicity in the U.S. Demographics vary in other countries according to local demographic reporting standards. Measurement against more than 70 different behavioral segments on a global basis, allowing advertisers to understand the impact of viewed impressions on segments of people with similar behaviors, such as auto, food or travel enthusiasts. Ability to combine metrics with other digital campaigns involving display and rich media to provide an unduplicated view of audiences across multiple ad formats. Broad industry support from a significant number of video platforms and media companies that have already run numerous studies using comScore’s video campaign reporting. Global and cross-geographical campaign reporting capabilities.

comScore will work with Making Measurement Make Sense (3MS) and other industry bodies as viewability standards for video measurement continue to evolve. Until official industry standards are adopted, comScore will work with clients around mutually agreed-upon standards.

Leading Video Platforms & Media Companies Highlight Benefits of comScore vCE Video

More than 120 advertisers and agencies and 80 publishers in 28 countries have conducted digital campaign measurement with comScore vCE, which received MRC accreditation in August for campaign verification. vCE Video is available on a global basis, and has the strong support of a broad range of leading partners, including the following:

Accordant Media

CPX Interactive

PointRoll

Adap.tv

DataXu

Solve Media

Adconion

Extreme Reach

SpotXchange

AdJuggler

Firefly Video

TubeMogul

Ad-Juster, Inc.

FreeWheel

Turn

AdoTube

Innovid

Unanimis

AOL

Jivox

Undertone

Casale Media

LiveRail

Videology

Centro

MediaMath

VINDICO

Comcast Media 360

Mediaplex

ZEDO

“To get the best measure of campaign performance, buyers need insights that tell them which ads have the greatest opportunity to reach and impact the viewer. Improvements in campaign reporting like comScore’s vCE Video enable those insights. It’s this type of innovation that is helping advance our industry.”
-Toby Gabriner, President, Adap.tv

“We have been working very successful with comScore validated Campaign Essentials for the past several months for our performance business, Adconion Direct, across several markets. We are absolutely thrilled to be able to roll this out as well to smartclip, our multiscreen video and brand advertising platform. The comScore vCE Video solution encompasses a vast array of advantages, which will benefit the entire industry, including the global scalability and – in particular – the reflection of the steady growth of video in the multiple-device world as we see it today and where we can see a huge amount of growth in the future. The precise and accountable measurements by comScore give all players in the market the transparency and accountability for campaigns on all devices.”
-Tyler Moebius, CEO of Adconion Media Group.

“AOL has been a key driver for accelerating the flow of ad dollars from TV to online. We’re proud to offer our clients a tool that helps ensure their campaign spend drives visibility among the most receptive audiences. It’s this kind of equivalency with TV measurement solutions that will help push our industry forward.”
-Ran Harnevo, SVP of Video, The AOL On Network

“The Digital Upfronts are quickly changing the dynamics of how online video advertising is bought and sold. The ability to verify viewability against a specific target audience helps bring digital video into closer alignment with TV, making the buying and selling process more seamless and integrated.”
-Tom Straszewski, VP Interactive Sales, Comcast Media 360

“Innovid’s integration with comScore’s vCE Video platform provides our clients with familiar reporting metrics critical to evaluating the success of their video ad campaigns. As we continue to evolve towards ‘TV Everywhere’, data and analytics that facilitate apples-to-apples comparisons with traditional advertising empower brands to make sound media buying decisions across the multiple platforms available to them.”
-Zvika Netter, CEO and Co-founder, Innovid

“Video campaign GRPs were a necessary first step to facilitate cross-media planning with TV, but viewability represents a giant leap forward in video’s quest for TV dollars. It introduces a new standard for validated views that begins to leverage the immense measurement capabilities of digital video for traditional TV buyers.”
-Mark Trefgarne, CEO, LiveRail

“We are really excited that comScore recognizes the importance of viewability and audience validation for online video. Being able to verify that video ads were actually seen by the target audience not only helps instill confidence in the online video advertising space, but it also creates better alignment with TV measurement. We are constantly looking for innovations like vCE that advance and provide value to the entire advertising ecosystem.”
-Todd Pasternack, Director of Creative Technology, PointRoll

“We welcome comScore’s commitment to addressing the issue of viewability within video advertising. Viewability is a key metric for valuing media and validation from an independent provider like comScore is important to ensure credibility and clarity for brand-focused advertisers.”
-Young Jin, Senior Director, Video Product Management, Undertone

“While TV remains the preferred screen for video content, consumer behavior is morphing rapidly, and in some cases fans will watch a single episode across multiple platforms. It’s clear that campaign measurement must quickly evolve to meet industry needs. vCE Video offers a compelling step in addressing incremental viewing in a way that’s compatible with TV.”
-Susan Hogan, VP Digital Ad Sales Research, Viacom

“Advertisers are demanding comprehensive audience demographic measurement to better understand their video campaign performance. Verifying the demo-make up of their target audience and using TV measurement solutions gives advertisers the best cross-platform assessment of their campaign. Integrating comScore’s vCE product into VINDICO helps advertisers easily validate their audience at scale.”
-Matt Timothy, President, VINDICO

“ZEDO is committed to measuring and validating results for its publisher and advertiser partners. That’s why we worked with the original AdXpose, and why we are now signing on to a partnership with comScore for their validated Campaign Essentials (vCE) program. This is an added bonus for our customers, who understand the importance of their ads actually being seen. In fact, the viewable impressions metric for our InView Slider ad is consistently 99% as measured by comScore.”
-Paul Prior, President, ZEDO

About comScore validated Campaign Essentials

comScore validated Campaign Essentials (vCE) is a holistic solution for complete campaign delivery validation and in-flight optimization. Unlike existing single-point solutions, vCE provides an unduplicated accounting of impressions delivered across a variety of dimensions, such as ads delivered in-view, in the right geography, in a brand safe environment and absent of non-human traffic. This measurement eliminates all impressions that never had a chance to make an impact, providing a more realistic and accurate picture of campaign delivery. vCE reports on comprehensive demographics, behavioral segments and reach and frequency, delivering a cross-media comparable GRP metric to the marketplace.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comScore.com.

Cautionary Note Regarding Forward-Looking Statements

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from the vCE family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.

For a detailed discussion of these and other risk factors, please refer to comScore’s most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s Web site ( http://www.sec.gov).

Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

SOURCE comScore, Inc.

London, 12 July 2012– smartclip, the multiscreen and brand advertising platform and LG Electronics announced today that smartclip will monetise all ad inventory on the LG Smart TV Platform across Europe, Russia and Australia. The partnership with LG Smart TV offers advertisers a vast range of branding possibilities, enabling brand marketers to extend their reach to new audiences with these new smart devices and engage with them on additional levels through the TV screen.

The agreement between smartclip and LG Electronics will give advertisers access to the entire ad inventory on the LG Smart TV Platform, ranging from pre-roll and banner ads to unique and interac-tive ad formats, enhancing the viewer’s experience as well as offering refined targeting opportunities via ad-serving technologies. Advertisers benefitting from the partnership between smartclip and LG Electronics will be at the forefront of digital advertising as early adopters of the new Smart TV tech-nology. In addition, the controlled environment of the LG Electronics Smart TV Ad Platform offers a completely brand safe experience with efficiency and accuracy.

LG’s aim to provide top quality content and services for Smart TV users and bring the Smart TV eco-system alive were key factors in the decision to partner with smartclip’s flexible advertisement plat-form. The relationship will also help create new revenue streams for advertisers, with plans to incor-porate the platform in a host of soon-to-be-released apps, as LG focuses its strategy on targeting content providers in the US and Europe. The Connected TV phenomenon represents a whole new arena of lucrative business opportunities for advertisers and brand marketers and the LG Smart TV plays a vital role in the developing ecosystem of smart and increasingly connected devices.

Shirlene Chandrapal, Vice President Connected TV at smartclip, explains: “Europe is one of the world’s largest TV markets so it is great to be able to work together with one of the largest TV manu-facturers worldwide on such an exciting product. smartclip’s partnership with LG gives advertisers new opportunities to target their audience on the biggest screen combining the best of the web and TV. Connected TV is beginning to really take off and LG Smart TV is the perfect way to reach consum-ers on all levels of engagement. This is the first time advertisers can close the missing gap throughout the whole consumer journey on Smart TV”.

Young-jae Seo, Vice President of the Service Business Division of LG Electronics’ Smart Business Cen-ter says: “By forming a partnership with smartclip, the top global platform for multi-screen brand advertising, LG has secured an entrance to the European, Russian and Australian advertising mar-kets”. He adds “Content developers and content service providers will be able to focus on top quality content provision based on this tangible profit-making business model and advertisers will also have great opportunities utilising this effective marketing tool for global TV advertising campaigns.”
The German fashion company New Yorker will be the first advertiser to run a campaign across the LG platform, taking advantage of this new digital touch point in nine European markets.

Silvia Lange, Head of marketing at New Yorker comments: “LG Smart TV Ad platform offers a direct connection between two of our target groups’ most relevant media channels, TV and online. The combination of this new advertising environment with its highly visible display formats, backed up by well established targeting models, make it a very interesting branding opportunity for New Yorker.”

The LG Smart TV platform is accessible via all Smart TVs, Smart 3D Blu-ray players and the Smart TV Upgrader. This accessibility will be expanded to mobile and other consumer electronic goods in the future. smartclip will also be the preferred monetisation partner for any third party content apps on LG Smart TV. The smartclip technology is already integrated in over 100 Connected TV applications and the company has been selling and serving connected TV ads across Europe since 2009. A large number of these publishers already have content present on the LG Smart TV.

smartclip (www.smartclip.com), acquired by Adconion Media Group in November 2011, is already the European leader in digital video advertising. The company is now also operating in Latin America. Most recently, the smartclip offerings were launched in the Australian market, leveraging Adconion’s pres-ence in Asia-Pacific, creating a truly global platform.

The smartclip multi-screen video and brand advertising platform specializes in video ad formats across all Internet-connected devices including smartphones, tablet PCs, gaming consoles, set-top boxes and connected TVs, in addition to the classic PC.
Tyler Moebius, president and CEO of Adconion Media Group, states: ”Building on the proven success of smartclip in the frontier of multi-screen video advertising, we are excited to extend these capabilities to our agencies and marketers on a global scale. Now, with the launch in the U.S., brands will benefit from the combination of the Joost Media team’s U.S. market experience and trusted relationships cou-pled with smartclip’s expertise and innovative multi-screen video ad products, that span across PC, mobile and Connected TV. smartclip has partnerships with some of the largest OEM and app developers in Europe and many of these partners have asked us to extend our monetization capabilities outside of Europe. In leveraging Adconion’s global platform, and with the launch of smartclip in the U.S. we are able to provide global services to content owners and app developers looking to monetize global audiences across multiple screens.”

With the integration of the companies and their technology platforms, smartclip can leverage the strength of Adconion’s in-banner video and rich media capabilities, as well as its audience segmentation and targeting capabilities, in order to deliver targeted video advertising at scale.
“smartclip’s global presence provides a major advantage for international brands, platforms and pub-lishers: We are in the ideal position to integrate video ads on all platforms, across all screens and monetize premium video content on a global scale. With the integration of the existing Joost operations into the network, we will be able to deliver video ads in the U.S. immediately,” explains Jean-Pierre Fumagalli, CEO smartclip.

smartclip is dedicating itself to become the most agile and reliable partner to advertisers everywhere on all major platforms. The company creates unique possibilities and innovative digital touch-points for video advertising, presenting brands to target groups, which are becoming increasingly harder to reach via traditional media.

Joost current clients and campaigns are being rolled into the smartclip platform.

Robert Dighero has over 20 years operational experience, the last 15 working with internet companies. He is a partner at Passion Capital and White Bear Yard and an active investor across Europe focused on early stage e‐commerce, payment and marketplace businesses. He has led several investment syndicates and taken on a number of board and advisory roles.

Robert was CFO of QXL ricardo plc from 1998 to 2008, overseeing development from start‐up to the company’s sale to Naspers. He managed a wide range of corporate actions including the company’s dual listing IPO, consolidating the European online auction market with nine acquisitions, the largest over $1 billion, and launching an MBO. The QXL Group was the best performing share on the London Main Market in both 2004 and 2005 and in the All‐Share in 2007 with an over 35,000% share price increase in 5 years. Robert was short‐listed for CBI / Real FD, “FD of the Year” in 2007 and the following year negotiated the £1 billion sale of QXL via a public take‐over offer. Prior to QXL, Robert was CFO of AOL UK and previous roles included that of M&A at Bertelsmann USA and at Verulam Investments. Robert started his career at Bain & Co, having left Cambridge with a First class degree and a post‐graduate degree in Engineering. He has an MBA from Insead.

Dr Neil V. Sunderland, Chairman of Adconion Media Group, commented:

“Robert Dighero is an outstanding independent director and entrepreneur who brings insight, vision and a wealth of experience from a commercial and investment perspective to the Adconion board. He is wellrespected amongst the investment community with comprehensive knowledge of corporate governanceissues in both public and private markets. His extraordinary performance as the CFO of the QXL Group speaks for itself.   Robert will play a key role in supervising the further development of our corporate infrastructure.”

The Adconion board comprises distinguished figures from the digital and investment community. The enlarged board of directors will continue to support Adconion’s global growth and investment in technological innovation within the online digital advertising space.

ABOUT ADCONION MEDIA GROUP US

Adconion Media Group (www.adconion.com) operates one of the largest multi‐channel digital distribution platforms, with a potential reach of 687m unique users monthly across display, video, social and email . This reach corresponds to more than half the global online population. Dedicated to strong partnerships with agencies and marketers, Adconion provides customized solutions and innovative products designed in‐house which are delivered across multiple screens on a single platform. As a digital media holding company, Adconion provides a portfolio of brand and performance solutions for advertisers worldwide.  Adconion Media Group wholly owns Adconion Direct, providing performance solutions  spanning display, email and social media; Joost, a digital media company devoted to video and content syndication; RedLever, a studio specializing in developing and producing brand‐integrated and associated content; and smartclip, Europe’s leader in digital video advertising.  Adconion has 24 offices in 18 countries around the world. It is a member of the Interactive Advertising Bureau (IAB), is one of the first companies to be IAB certified with its unique Ad Networks & Exchanges Quality Assurance program in the US and is a founding member of IASH Europe.

This strategic acquisition will significantly strengthen Adconion’s position in online video in its existing markets and accelerate the deployment of its digital distribution platform into the emerging markets of Eastern and Central Europe and into the segment of Connected TV. The smartclip business with its expertise in digital video advertising will complement Joost Media’s existing product range. The proprietary in-stream video and Connected TV technology of smartclip will be integrated with the Adconion platform, which is already delivering targeted ads and content across display, email, social and both in-banner and in-stream video.

Prior to this acquisition Adconion had a potential reach of 687 million unique users monthly across its global platform or just over half the global online population. Now, with the inclusion of over 500 new publisher sites from the smartclip portfolio, this number will grow significantly as well as increase the Adconion global footprint to 17 countries worldwide. This new partnership will shake up the video market considerably as agencies and advertisers are demanding the opportunity to distribute more content across more platforms than ever before.

“The online video and web TV market is incredibly fragmented across the globe and there is a shortage of quality in-stream inventory,” said Bruce Wiseman, COO Adconion Media Group, North America. “Many opportunistic video brokers are reselling the same inventory and essentially adding little value to the advertisers, publishers and content producers. We are seeing the same market evolution in video inventory that occurred in premium display a few years ago.”

“Advertisers, publishers and content partners are demanding better experiences with their audiences and today’s premium brands need better solutions to transform advertisements into deeper engagements with consumers. The Adconion vision has always been to connect advertisers with audiences across multiple channels and experiences. Integrating smartclip’s technology with our own and deploying it globally enhances the breadth and depth of Adconion’s Digital Distribution Platform (DDP) and the Joost Media product suite. The addition of smartclip’s exclusive in-stream reach and Connected TV apps to our DDP platform extends Adconion’s solutions for helping advertisers engage with audiences at scale across in-banner, in-stream and connected TV’s,” continued Wiseman.

“Adconion is both strategically and technologically a natural partner for us to accelerate and achieve smartclip’s next level of growth” said Jean-Pierre Fumagalli, co-founder and CEO of smartclip. “Both parties understand the evolution of audio visual media consumption and are committed to delivering to advertisers and agencies, solutions for a digitally merged TV and online video experience on a global scale.”

The deal adds several dimensions to Adconion’s brand marketing platform, Joost Media, and solidifies Joost’s position in the online video advertising and content syndication market. Currently through Joost, Adconion offers targeted distribution of content through multiple formats including television commercials, interactive pre-roll and expandable in-banner video on multiple platforms.

This strategic acquisition allows each of the companies to draw on their key strengths and together drive innovation in the industry. smartclip’s technology standardizes different online video advertising formats across multiple devices and publisher sites, connecting relevant advertisers to premium content and websites offering highly efficient video campaigns. Its superior ad products, which support multiple technical specifications, will be included in Adconion’s platform which will be leveraged by both smartclip and Joost. Adconion’s creative and branded entertainment company RedLever, will also support the new opportunities, producing branded entertainment content to meet the increased demand of online video.

“We believe that advertisers and agencies will welcome Connected TV as it will provide new inventory sources and new audiences for their content. We see this accelerating the growth of brand budgets migrating from TV to online and bringing digital into the lounge room. It’s also exciting to be able to give viewers greater control of the content they consume. Connected TV is destined to change the way audiences consume content on television and Adconion is paving the way forward in this market,” said Wiseman.

The approach of multiscreen delivery and monetization which smartclip follows will strengthen the position of Adconion Media Group as a driver of digital marketing innovation. By 2015 Cisco predicts the number of connected devices will reach over 15 billion – twice the world’s population. It also predicts that the proliferation of tablets, mobile phones, connected appliances and other smart devices will drive this growth and consumer video will continue to dominate Internet traffic and that by 2015 one million minutes of video will be watched online every second.

With the acquisition of smartclip, Adconion will gain 118 employees in Europe taking the company to over 700 employees globally, operating in 27 offices in 17 countries.